A man, Julian Tung Yan Kai, has been found leaving fake reviews for about 100 businesses.
\n\nAccording to a press release by the Competition & Consumer Commission of Singapore (CCS), Tung, the sole director of Reputifly Pte. Ltd., owns and operates the websites BuyReviewSG and GetReviewSG.
\n\nThese websites offer businesses fake review services, and 45 businesses admitted to buying fake reviews from Tung.
\n\nAccording to CCS, this is its largest fake-review investigation to date, in terms of the number of businesses involved.
\n\nCCS investigations revealed that sometime on or before 2023, Tung began providing fake review services by creating and facilitating the posting of fake reviews on online review platforms.
\n\nSuch platforms include Google, Facebook, Tripadvisor, Carousell, Yelp and Trustpilot.
\n\nTung used Generative Artificial Intelligence (Gen AI) to create reviews meant to look like genuine customer experiences.
\n\nGen AI used different writing styles and sentence structures, incorporated Singapore-specific details, and added natural imperfections to the review.
\n\nFrom there, clients could edit the generated reviews before posting.
\n\nTung then refined his services into a "sophisticated" operation that introduced an online dashboard to generate, manage and track fake reviews.
\n\nThe dashboard also used a business's existing four- and five-star Google reviews to…
Original source: https://mothership.sg/
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